FashionAble was launched by the City Fringe Partnership to directly support fashion designers and manufacturers. WPB Creative was selected following a competitive tender to develop the brand and a range of initial launch material. This also included a campaign in support of FashionExpo, a major new showcase for London-based designers and manufacturers, putting them directly in front of some of the UK’s leading fashion retailers. This event alone has provided a platform for growth for many of London’s small fashion business.