Residential Property Solutions Limited (RPS) is a property fund providing a range of specialist services for UK homeowners, landlords and lenders. The company began trading in May 2009. Our brief was to create an identity, look and feel, and campaign for the residential home owner, landlord, insolvency practitioners, banking, and financial intermediary audiences. Among the stakeholders is Elliott Advisors (UK) Limited, the UK subsidiary of a US hedge fund which has more than $13 billion of assets under management.

WPB were commissioned to create a brand look and feel that effused transparency, professionalism, confidence and optimism. In a market that is under considerable regulatory scrutiny, the RPS brand has to reflect the best of breed approach that the company has adopted. Equally our approach required elasticity that would allow for the dynamic nature of a new company operating in very young markets.