The Children’s Society is a UK charity driven by a belief that all children deserve a good childhood. On being selected following a competitive pitch, WPB Creative was tasked with developing an online and print campaign to promote The Children’s Society’s services directly to Local Authorities – the first time it had engaged in such an activity. The awareness-raising campaign delivered the targeted number of new leads and generated many contract opportunities for the charity’s business development unit.

Visit The Children's Society case study for further examples of this campaign across advertising and print collateral.